With the advent of the Internet and its widespread usage, marketing people have found a very efficient and easy method for marketing their products and services. Internet assists in reaching a wider range and variety of consumers compared to any other form of marketing.
In fact, it will be a major setback for businesses to ignore the Internet as a major source of marketing. This is because the Internet helps connect marketers with consumers 24 hours a day 7 days a week.
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Moreover, with the evolution of digital marketing, it has become a viable option for businesses. One such digital marketing method is direct marketing, which is now playing a big role in Internet marketing.
It has become quite popular since its results can be measured directly. More so because of the Internet that makes it easier for marketing professionals to measure results.
It provides businesses with the opportunity to collect information related to a consumer. It also helps them to convey their promotional messages across to the consumers directly so that their businesses can succeed.
The stress in direct marketing messages is on the consumer's data and accountability. Further, direct marketing has a traceable response.
However, one thing to be kept in mind is that a direct marketing campaign needs to include both online and offline strategies to be beneficial. The following are some of the main features of direct marketing.
It encompasses generating a database about consumers, which consists of names, contact address and number, purchase habits, and so on.